Ecommerce Success SCOPE
HOW I CAN
HELP
SALES
Customer relationship management
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Instagram + Facebook shops
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Abandoned cart processes
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B2C sales analytics
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B2B sales analytics
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Retailer + Trade Show selection
Strategy
✓
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✓
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✓
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✓
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✓
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✓
Execution
X
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✓
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✓
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✓
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✓
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X
Strategy
Customer relationship management ✓
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Instagram + Facebook shops ✓
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Abandoned cart processes ✓
​
B2C sales analytics ✓
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B2B sales analytics ✓
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Retailer + Trade Show selection ✓
Execution
Customer relationship management X
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Instagram + Facebook shops ✓
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Abandoned cart processes ✓
​
B2C sales analytics ✓
​
B2B sales analytics ✓
​
Retailer + Trade Show selection X
Note 1: Aspects involving only ‘Strategy’ require execution resource from the client side
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Note 2: ‘Execution’ includes setup and knowledge transfer to the organization
Scope
> Customer relationship management – processes, customer outreach and feedback
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> Instagram + Facebook shops setup
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> Abandoned cart processes – emailers, web push and customer outreach
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> B2C sales analytics - repeat customers, purchase recency, cart values and segmentation
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> B2B sales analytics – revenue and returns
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> Retailer + Trade Show selection
MARKETING
Brand positioning
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Email marketing templates
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Facebook ads campaigns
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Web push campaigns
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Marketing analytics
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Email marketing list
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Facebook lookalike audience list
Strategy
✓
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✓
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✓
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✓
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✓
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✓
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✓
Execution
X
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✓
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✓
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✓
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✓
​
X
​
X
Strategy
Brand positioning ✓
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Email marketing templates ✓
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Facebook ads campaigns ✓
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Web push campaigns ✓
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Marketing analytics ✓
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Email marketing list ✓
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Facebook lookalike audience list ✓
Execution
Brand positioning X
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Email marketing templates ✓
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Facebook ads campaigns ✓
​
Web push campaigns ✓
​
Marketing analytics ✓
​
Email marketing list X
​
Facebook lookalike audience list X
Note 1: Aspects involving only ‘Strategy’ require execution resource from the client side
​
Note 2: ‘Execution’ includes setup and knowledge transfer to the organization
Scope
> Brand positioning – benchmarking, positioning and target audience profile
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> Email marketing – templates and emailers
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> Facebook ads – campaigns and ads
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> Web push ads – campaigns and ads
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> Email marketing list
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> Facebook lookalike audience list
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> Marketing analytics – ROI, open rates, click rates, sessions, customer acquisition channels, etc
OPERATIONS
Ecommerce
success
services
Ecommerce Success Services
OPERATIONS
Customer support processes
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Order fulfilment + return processes
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Logistics processes
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Inventory processes
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Product analytics
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Inventory analytics
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Retailer + marketplace management
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Export processes
Strategy
✓
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✓
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✓
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✓
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✓
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✓
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✓
​
✓
Execution
✓
​
✓
​
✓
​
✓
​
✓
​
✓
​
X
​
X
Strategy
Customer support processes ✓
​
Order fulfilment + return processes ✓
​
Logistics processes ✓
​
Inventory processes ✓
​
Product analytics ✓
​
Inventory analytics ✓
​
Retailer + marketplace management ✓
​
Export processes ✓
Execution
Customer support processes ✓
​
Order fulfilment + return processes ✓
​
Logistics processes ✓
​
Inventory processes ✓
​
Product analytics ✓
​
Inventory analytics ✓
​
Retailer + marketplace management X
​
Export processes X
Note 1: Aspects involving only ‘Strategy’ require execution resource from the client side
​
Note 2: ‘Execution’ includes setup and knowledge transfer to the organization
Scope
> Operations manager candidate assessment
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> Communication style and processes (written and verbal)
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> Playbook documenting various possible customer complaints + requests along with expected responses from the brand
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> Order fulfillment & returns processes
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> Creation of TnCs + FAQs
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> Inventory processes
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> Logistics provider selection (domestic and international)
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> Product analytics – fast and slow moving SKUs
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> Inventory analytics – ageing
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> Retailers, marketplaces and trade shows selection strategy
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> Exports strategy
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> Exports compliances, documentation and charges
TECHNOLOGY
Ecommerce platform (Shopify / Wix)
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Customer support software
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Email marketing software
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Facebook ads software
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Web push software
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Payment gateway + PayPal software
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Logistics software
Strategy
✓
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✓
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✓
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✓
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✓
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✓
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✓
Execution
✓
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✓
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✓
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✓
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✓
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✓
​
✓
Strategy
Ecommerce platform (Shopify / Wix) ✓
​
Customer support software ✓
Email marketing software ✓
​
Facebook ads software ✓
​
Web push software ✓
​
Payment gateway + PayPal software ✓
​
Logistics software ✓
Execution
Ecommerce platform (Shopify / Wix) ✓
​
Customer support software ✓
Email marketing software ✓
​
Facebook ads software ✓
​
Web push software ✓
​
Payment gateway + PayPal software ✓
​
Logistics software ✓
Note 1: Aspects involving only ‘Strategy’ require execution resource from the client side
​
Note 2: ‘Execution’ includes setup and knowledge transfer to the organization
​
Note 3: Zone-wise rates for logistics to be entered in the software by the client resource
Scope
> Ecommerce platform (Shopify / Wix) setup, integration and design (basic customizations included)
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> Customer support software setup and integration
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> Email marketing software setup and integration
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> Facebook ads software setup
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> Web push software setup
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> Payment gateway setup and integration
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> PayPal setup
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> Logistics software integration
SUSTAINABILITY
Sustainability processes
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Sustainable branding content
Strategy
✓
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✓
Execution
X
​
X
Strategy
Sustainability processes ✓
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Sustainable branding content ✓
Execution
Sustainability processes X
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Sustainable branding content X
Note 1: Aspects involving only ‘Strategy’ require execution resource from the client side
​
Note 2: ‘Execution’ includes setup and knowledge transfer to the organization
Scope
> Raw material processes
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> Packaging processes
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> Factory processes
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> Labor (Artisan) processes
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> Sustainable branding content finalization for website, brochures, catalogues and PR
PRICING
INR 29,900 (USD 495) per month
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What you get:
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8 hours per month of my standard 'eCommerce Success' service, covering strategy and execution related to:
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Sales
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Marketing
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Operations
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Technology
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Sustainability
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Service delivery: Remote, via Zoom, phone call and Whatsapp
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You can use the hours as and when you need them (subject to availability) over the month.
You can also choose to book additional hours (subject to availability) as and when required pro-rata.
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Payment needs to be made upfront while booking.