My primary focus is on building fundamentally solid eCommerce businesses that are scalable and profitable. I was co-owner of Khara Kapas - a much-beloved pioneer of sustainable, artisanal, direct-to-consumer fashion in India. By the time I exited in Jan 2021, it had scaled to customers in over 40 countries, an omnichannel presence across formats, recognition from global, sustainable fashion collectives, and a six-figure following on Instagram.

I now leverage my extensive experience with Khara Kapas to help founders of premium lifestyle brands achieve significant eCommerce success. I work with founders to improve processes related to sales, marketing, operations, technology and sustainability. While working alongside them, I also aim to build as much competence and expertise as possible into their respective in-house teams, to have them function in a fully independent and capable manner.