I am the founder of PeakScale, whose ​digital no-code operations platform​ is relied on by leading brands across sectors. Key clients include The Bombay Canteen, Smoke House Deli, Social, O Pedro, TGI Fridays, Belgian Waffle Co., Mad Over Donuts, Naturals Ice Creams, Apsara Ice Creams, Bombay Sweet Shop, ​Good Flippin Burger, The Pizza Bakery,​ Tommy Hilfiger Bags, SaffronStays and SILA.

I was also co-owner of Khara Kapas - a much-beloved pioneer of sustainable, artisanal, direct-to-consumer fashion in India. By the time I exited in Jan 2021, it had scaled to customers in over 40 countries, an omnichannel presence across formats, recognition from global, sustainable fashion collectives, and a six-figure Instagram following. I now leverage my extensive experience with Khara Kapas to help founders of premium lifestyle brands achieve significant eCommerce success. I work with founders to build fundamentally solid, scalable eCommerce businesses by improving processes related to sales, marketing, operations, technology and sustainability. While working alongside them, I also aim to build as much competence and expertise as possible into their respective in-house teams, to have them function in a fully independent and capable manner.